Built by an SEO practitioner
Vlad Ivanov
I built ICP Keywords because I needed it myself. After years of watching keyword tools hand back the same lists everyone else had, I wanted a research process that started with the buyer, not the database.
I am an SEO practitioner who spends most of my time inside the search data most people skip: Reddit threads, YouTube comments, the questions buyers ask before they know what to call your product, and the follow-up queries people run inside ChatGPT, Gemini and Perplexity.
That is where the real keywords live. The ones that signal intent, pain, and budget. The ones that do not show up in a standard keyword export because no crawler has labelled them yet.
ICP Keywords is the system I built to turn that research into something repeatable. Every discovery method inside the app was pioneered for my own projects first, then refined until it produced keywords I could actually build pages around.
Community
Owner of Search Gap Skool
I run Search Gap Skool, a community built around the Search Gap Method: finding the queries your competitors are not targeting yet, then owning them before the market catches up.
Members of Search Gap Skool get a hefty discount on ICP Keywords. If you are already inside the community, the discount details are pinned there.
YouTube
The face behind Words At Scale
I am the creator behind @wordsatscale, the largest-scale YouTube channel in this space, with more than 26,000 subscribers. The channel is where I test ideas in public, share the methods that actually move rankings, and document the systems that became the discovery tools inside ICP Keywords.
Methods you will not find elsewhere
Every discovery method in ICP Keywords was developed from scratch for real client work and my own sites. They are not repackaged prompts or copied workflows. They are built to answer one question: what is this specific buyer actually typing?
- ICP Discovery
- Proxy Intent
- pSEO scalable questions
- Productority YouTube
- Productority Reddit
- Role-Play buyer simulation
- LLM Keywords fan-out
Try the same research stack I use
Free account, 100 credits, every discovery method unlocked. No card until you decide it is worth paying for.